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At least in American commercials they don't. Why?
I read once it's against FCC rules- or something like that.
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Doesn't make much sense to me. It's not like a, say, suppository commercial where you might not want to see that product being used, but a beer commercial? And how come they never show anyone over the age of 30 with a beer in their hand? Lots of older people drink beer. It's only fair that the ads reflect that, too. Why not a scene with the fiftysomething year-old construction dude sitting in his easy chair drinking his beloved Pabst Blue Ribbon?
Ads like these are geared for that golden "youth market"- collegiate students and young adults. Remember, in these ads guys all hang around in bars shooting pool, whilst leering at girl's asses with big, shit eating grins on their faces! 
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But if it's actors in a TV show or movie, they CAN drink the beer?
How's that different than a commercial?
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But if it's actors in a TV show or movie, they CAN drink the beer?
How's that different than a commercial?
Ask the FCC.
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A long time ago, when I was still in school, I was watching a local broadcast of "The Late, Late Show" in what they called "the greater Metropolitan area" in and around Manhattan. They broke for commercial, and by coincidental juxtaposition, first they ran a 60-second spot for some brand of beer, showing everybody happily hoisting their mugs at a picnic and on a hay ride, music and smiles all around. Then after that they immediately inserted a silent, ten-second Public Service Announcement card showing the phone number of Alcoholics Anonymous. It was like, "After you've had your fun, we'll be here when you need us."
-- Preston (Less-Life-Left-to-Live) Jones
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Posted: |
Aug 7, 2009 - 1:53 PM
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By: |
Francis
(Member)
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I have to admit, some Stella Artois commercials here in the States include the protagonist(s) drinking a pint. Another admission -- maybe it's just this way as a US import, but I think that Stella is one of the worst light beers ever. 
I merely used it as an example of drinking in our commercials, I agree it sucks. But we have many prominent beers (Hoegaarden, Cristal, Grimbergen, Jupiler, Leffe) and the world's biggest brewery, Inbev, is Belgian from origin 
I must admit I was surprised at seeing ads in the States for our beers when I was visiting last year, and even more surprised at the high prices (I guess understandable for imports).
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Posted: |
Aug 7, 2009 - 2:28 PM
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By: |
nuts_score
(Member)
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I merely used it as an example of drinking in our commercials, I agree it sucks. But we have many prominent beers (Hoegaarden, Cristal, Grimbergen, Jupiler, Leffe) and the world's biggest brewery, Inbev, is Belgian from origin
I must admit I was surprised at seeing ads in the States for our beers when I was visiting last year, and even more surprised at the high prices (I guess understandable for imports).
I looove Hoegaarden and Leffe, however. Those are two of my favorites. You honestly can't go wrong with a good Belgium beer.
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Doesn't make much sense to me. It's not like a, say, suppository commercial where you might not want to see that product being used, but a beer commercial? And how come they never show anyone over the age of 30 with a beer in their hand? Lots of older people drink beer. It's only fair that the ads reflect that, too. Why not a scene with the fiftysomething year-old construction dude sitting in his easy chair drinking his beloved Pabst Blue Ribbon?
You see the 20 somethings in beer commercials for the same reason you see young and skinny people in clothing ads, hotel ads, and just about any other ad: it is supposed to reflect the ideal customer. But I agree with you about having more diversity in ages of the actors. I think the last time I saw someone over 30 in alcohol related ads were those old Bartles and James wine cooler ads.
One series of ads that I have found amusing (for the wrong reason) recently are the Michelob Ultra ads. The advertisers make it seem as if that beer is part of a healthy lifestyle, which seems pretty absurd to me. Granted it has fewer calories then most beer, but really, that doesn't make it healthy. Plus, it doesn't have that many fewer calories then a Guiness. The only thing that would make that beer part of a healthy lifestyle for me is if that was my only choice for beer, and I would then immediately cease drinking.
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) where he kind of smacks his lips over a mug of beer, when mutters out the side of his mouth "How much longer...?", and is told "Five more seconds!" by a producer of the commercial, and Hogan says "Five, four, three...fade to black!" as he goes in for a sip. 
