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The key for films to make money these days is to cost less.
Also, the theatrical run is just one source of revenue for movies to go into the calculation. So I'm pretty sure the new Bond will be profitable, if it isn't already so.
Nevertheless, movies nowadays move from the theater to streaming to Bluray so quickly, many -- me included -- prefer to often just wait things out and watch the movie at home.
Nowadays, you got large 4K images at home, great sound, and you can start the movie any time you want, pause any time you want, and no disturbances by other people sitting next to you, talking, checking their phone, etc. TV screens have become bigger and better, while movie theater screens had become smaller over the (multiplex) decades. Not every movie is in IMAX and not every cinema is capable of showing movies in that format.
I used to go the the movies quite often, but nowadays, I often think "what the heck, I just wait for the Bluray".
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It was the right movie at the wrong time. Not their fault. This film would have crushed the box office in pre-pandemic times. It's done better than I would have thought.
They can absolutely scale back the next film and reduce the advertising cost. Cast it well, make it fun, people will see it.
Good job, 007.
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It cost to much to make and other movies out performed it so you can't blame it on Covid. It should've done much better at the box office. It was the "End Game" for this character. The audience just didn't like it.
I loved it but still only saw it once. I tend not to pay to see films repeatedly anymore since the cost of a ticket is the price of buying the film later. Bond films get a one-time-ticket from me before I wait for the home video release. I will admit that the climax of this film would have kept me from seeing it again in theaters, because I don't generally agree with the decision. But overall, I loved the film. Until that moment. Lol.
I still know a bunch of people who are not in a rush to go back to theaters. It absolutely had an effect on it. The climax and Covid cut into repeat business. Some films in the series do better than others, but you can't dislike a film until you see it. Unless you decide ahead of time that it's gonna suck based on "reasons."
The marketing budget was ridiculous. 007 is a well established brand, they can cut down on the advertising I think.
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The marketing budget was ridiculous. 007 is a well established brand, they can cut down on the advertising I think.
It’s the way the Eon PR machine has always operated. Throwing vast amounts of money at the publicity combined with “leaked photos”, all designed to elevate movies which are often quite mediocre to “event level status”.
SkyAwful is a good example of this theory. The publicity in the run up to the opening was just wall to wall saturation so the film because the must-see event of the year. But was it really that good? I certainly don’t think it was either a great movie or a great Bond movie. Ok, I’m biased because I don’t like Daniel Craig but even objectively I just don’t think it’s a great movie. And yet it broke records for the series. I’d argue a lot of that is down to the publicity rather than the quality of the film itself.
Nah, the film resonated with people. The great majority of the James Bond movies are mediocre FILMS. What matters is whether or not they are enjoyable Bond adventures. Skyfall, while filled a lot of holes, hit the right mix of what people wanted to see (Q, Moneypenny, the car, some quips for starters). You don't make the money that film did without repeat business. People didn't go back and see it more than once because the trailers were well cut or they kept seeing ads. People ARE allowed to like the Daniel Craig films. :-)
For myself, I love Skyfall and still consider it one of the most enjoyable of the run. I think Craig made three good ones out of his five.
Big advertising may get a huge opening weekend or maybe even a second, but if the film doesn't deliver what audiences want then it dies.
Disney spent over $100 mil on John Carter's advertising and that damned film didn't even rise high enough opening weekend to drop like a stone. People just weren't interested. I couldn't get away from the ads, but I never saw it and I'm the audience they were looking for.
James Bond films, whatever their relative merits, have been bringing in a lot of money since Brosnan took on the role. Daniel Craig is a popular actor. The Bond franchise is a popular series. But people won't turn out if they don't like what they see. Quantum of Solace is a good example of a Bond film that didn't make people happy and barely cleared what Casino Royale did. Skyfall had a killer trailer and had a quality about it that transcended the limitations of the script. The direction, casting, cinematography and emotional content were the right mix.
SPECTRE, though, didn't do the same business because it didn't hit the right notes. But the general public liked Daniel Craig in the role. A lot.
Skyfall never would have made the money it did if people didn't like it.
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