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 Posted:   Nov 22, 2021 - 4:15 PM   
 By:   Bob DiMucci   (Member)

Variety says NTTD might end up being a money-loser.

https://variety.com/2021/film/news/no-time-to-die-highest-grossing-movie-losing-money-blockbusters-1235111919/

 
 
 Posted:   Nov 23, 2021 - 2:04 AM   
 By:   Rameau   (Member)

I think it's done as well as they could have hoped in these troubled times. It's looking like they released it at the right time, what with yet another covid peak coming. Are any films making money these days?

 
 
 Posted:   Nov 23, 2021 - 2:25 AM   
 By:   KeV McG   (Member)

Yes, the two HUGE Chinese blockbusters that sit above Bond and F9 in the money making stakes this past year.

 
 Posted:   Nov 23, 2021 - 3:20 AM   
 By:   Nicolai P. Zwar   (Member)

The key for films to make money these days is to cost less.

Also, the theatrical run is just one source of revenue for movies to go into the calculation. So I'm pretty sure the new Bond will be profitable, if it isn't already so.

Nevertheless, movies nowadays move from the theater to streaming to Bluray so quickly, many -- me included -- prefer to often just wait things out and watch the movie at home.
Nowadays, you got large 4K images at home, great sound, and you can start the movie any time you want, pause any time you want, and no disturbances by other people sitting next to you, talking, checking their phone, etc. TV screens have become bigger and better, while movie theater screens had become smaller over the (multiplex) decades. Not every movie is in IMAX and not every cinema is capable of showing movies in that format.

I used to go the the movies quite often, but nowadays, I often think "what the heck, I just wait for the Bluray".

 
 
 Posted:   Nov 23, 2021 - 3:36 AM   
 By:   Rameau   (Member)

Yes, No Time To Die is released on DVD/Blu-ray a week before Christmas, & they're going to sell a lot of copies in that week, I'll be buying one.

 
 
 Posted:   Nov 23, 2021 - 3:59 AM   
 By:   KeV McG   (Member)

I'm sure it will turn a profit in the end.
But most (if not all) studios are now just part of some huge multi-media corporation, aren't they?
So any losses will just be written off or loop-holed out or possibly even tallied against all their savings on the taxes they don't pay.

 
 
 Posted:   Nov 23, 2021 - 4:27 AM   
 By:   Rameau   (Member)

I'm sure it will turn a profit in the end.
But most (if not all) studios are now just part of some huge multi-media corporation, aren't they?
So any losses will just be written off or loop-holed out or possibly even tallied against all their savings on the taxes they don't pay.


Yeah, big business's seem to be run on a massive amount of debt now, & it doesn't seem to bother anyone. Disney's net debt is around $41.31 billion! (that makes all the Premier Football Clubs financial situation look almost healthy). Apart from your Amazons & Facebooks, do any companies actually make a profit these days?

 
 Posted:   Nov 23, 2021 - 5:24 AM   
 By:   Scott McOldsmith   (Member)

It was the right movie at the wrong time. Not their fault. This film would have crushed the box office in pre-pandemic times. It's done better than I would have thought.

They can absolutely scale back the next film and reduce the advertising cost. Cast it well, make it fun, people will see it.

Good job, 007.

 
 Posted:   Nov 23, 2021 - 11:40 AM   
 By:   King Solium   (Member)

It cost to much to make and other movies out performed it so you can't blame it on Covid. It should've done much better at the box office. It was the "End Game" for this character. The audience just didn't like it.

 
 
 Posted:   Nov 23, 2021 - 11:52 AM   
 By:   Rameau   (Member)

It cost to much to make and other movies out performed it so you can't blame it on Covid. It should've done much better at the box office. It was the "End Game" for this character. The audience just didn't like it.


I think the box office numbers prove otherwise, but as you say, the huge budget & strange times are against it. I don't think it's done too bad at all in the circumstances (I didn't go & see it, I'll look at the Blu-ray over the holidays).

 
 
 Posted:   Nov 23, 2021 - 12:01 PM   
 By:   KeV McG   (Member)

This is still the most successful Post Covid (if there will ever be such a thing) film after those two Chinese films, so it hasn't exactly failed to find its audience.
With all the streaming platforms and whatnot, things have changed forever and many cinemas will struggle to survive in the future.
Many people won't feel comfortable in a cinema for a long time to come.
It's all about endless content for their streaming channels now.

 
 
 Posted:   Nov 23, 2021 - 12:14 PM   
 By:   TheAvenger   (Member)

Yes, No Time To Die is released on DVD/Blu-ray a week before Christmas, & they're going to sell a lot of copies in that week, I'll be buying one.

I might buy it when it’s in the remainder bin going very cheap. Then again I might just wait until it’s on TV.

 
 Posted:   Nov 23, 2021 - 4:02 PM   
 By:   Scott McOldsmith   (Member)

It cost to much to make and other movies out performed it so you can't blame it on Covid. It should've done much better at the box office. It was the "End Game" for this character. The audience just didn't like it.

I loved it but still only saw it once. I tend not to pay to see films repeatedly anymore since the cost of a ticket is the price of buying the film later. Bond films get a one-time-ticket from me before I wait for the home video release. I will admit that the climax of this film would have kept me from seeing it again in theaters, because I don't generally agree with the decision. But overall, I loved the film. Until that moment. Lol.

I still know a bunch of people who are not in a rush to go back to theaters. It absolutely had an effect on it. The climax and Covid cut into repeat business. Some films in the series do better than others, but you can't dislike a film until you see it. Unless you decide ahead of time that it's gonna suck based on "reasons."

The marketing budget was ridiculous. 007 is a well established brand, they can cut down on the advertising I think.

 
 Posted:   Nov 24, 2021 - 7:40 AM   
 By:   King Solium   (Member)

It apparently made a bunch of cash internationally. I still think the cost of production significantly hurts its profit margin if it got any.

https://www.digitalspy.com/movies/a38319351/no-time-to-die-overtakes-fast-and-furious-9-box-office-record/

 
 
 Posted:   Nov 24, 2021 - 11:53 AM   
 By:   TheAvenger   (Member)

I never want a movie to fail financially - even movies I dislike. Even for that matter movies I think have ruined a franchise.

But if NTTD doesn’t make a profit I hope Eon decide to take a very different to the next 007 movie and lighten it up a lot. Perhaps audiences, who have been through the mill with Covid, terrorising, violent crime and worldwide recession over the past few years want something uplifting for a change. I know I do*.


*I admit I was slightly uplifted by the ending of NTTD but only because it unequivocally and irrecoverably wiped out any chance of the wooden Sid James lookalike reprising the role of Bond again.

 
 
 Posted:   Nov 24, 2021 - 12:02 PM   
 By:   TheAvenger   (Member)



The marketing budget was ridiculous. 007 is a well established brand, they can cut down on the advertising I think.


It’s the way the Eon PR machine has always operated. Throwing vast amounts of money at the publicity combined with “leaked photos”, all designed to elevate movies which are often quite mediocre to “event level status”.

SkyAwful is a good example of this theory. The publicity in the run up to the opening was just wall to wall saturation so the film because the must-see event of the year. But was it really that good? I certainly don’t think it was either a great movie or a great Bond movie. Ok, I’m biased because I don’t like Daniel Craig but even objectively I just don’t think it’s a great movie. And yet it broke records for the series. I’d argue a lot of that is down to the publicity rather than the quality of the film itself.

 
 Posted:   Nov 24, 2021 - 3:02 PM   
 By:   Scott McOldsmith   (Member)



The marketing budget was ridiculous. 007 is a well established brand, they can cut down on the advertising I think.


It’s the way the Eon PR machine has always operated. Throwing vast amounts of money at the publicity combined with “leaked photos”, all designed to elevate movies which are often quite mediocre to “event level status”.

SkyAwful is a good example of this theory. The publicity in the run up to the opening was just wall to wall saturation so the film because the must-see event of the year. But was it really that good? I certainly don’t think it was either a great movie or a great Bond movie. Ok, I’m biased because I don’t like Daniel Craig but even objectively I just don’t think it’s a great movie. And yet it broke records for the series. I’d argue a lot of that is down to the publicity rather than the quality of the film itself.


Nah, the film resonated with people. The great majority of the James Bond movies are mediocre FILMS. What matters is whether or not they are enjoyable Bond adventures. Skyfall, while filled a lot of holes, hit the right mix of what people wanted to see (Q, Moneypenny, the car, some quips for starters). You don't make the money that film did without repeat business. People didn't go back and see it more than once because the trailers were well cut or they kept seeing ads. People ARE allowed to like the Daniel Craig films. :-)

For myself, I love Skyfall and still consider it one of the most enjoyable of the run. I think Craig made three good ones out of his five.

Big advertising may get a huge opening weekend or maybe even a second, but if the film doesn't deliver what audiences want then it dies.

Disney spent over $100 mil on John Carter's advertising and that damned film didn't even rise high enough opening weekend to drop like a stone. People just weren't interested. I couldn't get away from the ads, but I never saw it and I'm the audience they were looking for.

James Bond films, whatever their relative merits, have been bringing in a lot of money since Brosnan took on the role. Daniel Craig is a popular actor. The Bond franchise is a popular series. But people won't turn out if they don't like what they see. Quantum of Solace is a good example of a Bond film that didn't make people happy and barely cleared what Casino Royale did. Skyfall had a killer trailer and had a quality about it that transcended the limitations of the script. The direction, casting, cinematography and emotional content were the right mix.

SPECTRE, though, didn't do the same business because it didn't hit the right notes. But the general public liked Daniel Craig in the role. A lot.

Skyfall never would have made the money it did if people didn't like it.

 
 
 Posted:   Nov 24, 2021 - 5:07 PM   
 By:   Bob DiMucci   (Member)

Skyfall had a killer trailer and had a quality about it that transcended the limitations of the script. The direction, casting, cinematography and emotional content were the right mix.

Skyfall never would have made the money it did if people didn't like it.



SKYFALL also had something else---Adele. Don't underestimate the importance of that song to the success of the film. The song was a global success, topping the charts in eleven countries and reaching the top five in various other regions. It peaked at number two on the UK Singles Chart and number eight on the US Billboard Hot 100. With sales of 7.2 million copies worldwide, "Skyfall" is one of the best selling digital singles of all time. Not to mention, it's the only Bond song to win an Academy Award.

 
 Posted:   Nov 24, 2021 - 6:33 PM   
 By:   Khan   (Member)

With sales of 7.2 million copies worldwide, "Skyfall" is one of the best selling digital singles of all time. Not to mention, it's the only Bond song to win an Academy Award.

No. "Writing's on the Wall" from SPECTRE also won an Academy Award.

 
 
 Posted:   Nov 25, 2021 - 2:51 AM   
 By:   Rameau   (Member)

With sales of 7.2 million copies worldwide, "Skyfall" is one of the best selling digital singles of all time. Not to mention, it's the only Bond song to win an Academy Award.

No. "Writing's on the Wall" from SPECTRE also won an Academy Award.


I think Skyfall is rubbish, but really like Spectre, but the title song is awful, one of the worse in the series (& it sounds like Sam Smith had his balls in a vice when he sung it). It just goes to show what total cobblers the Oscars are.

 
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