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This is a comments thread about Blog Post: Film Score Friday 3/20/20 by Scott Bettencourt
 
 Posted:   Mar 20, 2020 - 2:19 AM   
 By:   No Respectable Gentleman   (Member)

I remember seeing the tagline of the BLADE RUNNER poster in 1982.

In full, this reads:

MAN HAS CREATED HIS MATCH.
NOW IT'S HIS PROBLEM.

But because the top of the poster was folded, all I saw was the brilliantly pithy and mysterious:

NOW IT'S HIS PROBLEM.

(Emphasis now on HIS). Much better.

 
 Posted:   Mar 20, 2020 - 7:18 PM   
 By:   Adm Naismith   (Member)

Hiakus for a Burt Reynolds movie- nice...

 
 Posted:   Mar 20, 2020 - 8:19 PM   
 By:   Scott Bettencourt   (Member)

I always felt that Blade Runner text needed a slight rewrite. They had the right idea, but it just doesn't sing. Not that I have the better version handy.

This Antonowky series came about because I've been making a massive spreadsheet of every film I've ever seen in the theater (over 9,000) and I decided to add a column (each movie has dozens of columns including composer of final score and composer of unused score) with the adlines.

I remember those Antonowsky posters from my college years and I generally hated them, but now in retrospect they have an odd charm, though the attempts to be funny are always painful. (I have no idea who actually wrote the texts, but Antonowsky was definitely the guiding force of the wordy poster era).

 
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