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Posted: |
Dec 14, 2010 - 12:42 AM
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By: |
Bob DiMucci
(Member)
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Five Reasons Why Old Movie Posters Are Better Than Current Movie Posters
1. Old Posters Are Brighter Looking – Most illustrators drawing a poster begin with a white canvas. Consequently, the parts of the poster not covered by artwork or credits are often left white, or shaded in some other light/bright color. When using photography, the actors’ photos that are often used must be placed against some realistic background, which more often than not is relatively dark (such as a building), or against a color wash, which is usually dark blue or gray.
2. Older Posters Are More Colorful – Illustrators are not limited to colors that appear naturally, and can use whatever colors are most striking and eye-catching for the subject at hand. For example, the color yellow often appears in posters as part of the background to the illustration. Yellow is not a color that appears naturally very often in photographs.
3. Credits Are Easier To Read On Older Posters – Because older posters often have white backgrounds while new posters have dark backgrounds, the black on white older credits are much easier to read than the white on dark modern credits. (Also, why do modern posters all tend to use the same tall, skinny unreadable font for their credits?)
4. Composite Illustrations Are More Convincing Than Photo Collages – By the skillful use of color and perspective, an artist can put multiple elements of a film together in one illustration (actors, action scenes, locations) without them looking jumbled or out of place. This is much harder to accomplish with photographs, and is rarely attempted.
5. Illustrations Are More Exciting Than Photos The artist can often take poetic license with the elements of the illustration, for example, by changing the proximity of characters in a scene, heightening the power of explosions, using perspective to emphasize a particular element of a scene, or providing a dramatic angle to action that actually wasn’t captured in that exact way by the cinematographer. Photo arrays can only work with what was actually filmed or photographed.
The following two posters generally illustrate the above points:
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Yeah LeHah, taglines were cool!
IMAGINE YOUR WORST FEAR, A REALITY (The Howling)
IF YOU'VE GOT A TASTE FOR TERROR, TAKE CARRIE TO THE PROM (er, Carrie)
It's the domino effect. All the good stuff starts to fall 
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