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Well, forget the brand and just enjoy the ad!
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Very cute. Found a longer version (20seconds) in higher def.
http://youtu.be/yu9sWjnJFHU
good find tarasis, thats a better version, just those couple of extra scenes and touches.
Nice little mini-film, isnt it.
you reckon thats supposed to be France or Italy?
Yeah joan he looks like my friend's west highland pup, theyre a nice breed.
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found this, usual media bollocks:
Dog food brand Cesar is to return to TV screens after a five year hiatus as part of its new advertising campaign ‘Love them back’ created by AMV BBDO.
Set to debut on Sunday 2 June the 60” TV spot features authentic relationships and heart-warming stories as the focus of the campaign to highlight the love and companionship that dogs provide their owners.
The advert, directed by Rattling Stick’s Andy McLeod, is set in a 'European' town and follows the relationship between an old man and his little, white Westie.
“The essence of the Cesar brand has always been rooted in a special understanding of the unique relationship between owners and their dogs. In our new campaign we wanted to refresh the brand by capturing this wonderful bond in a heart-warming, yet authentic way. We’re confident that, through real and authentic relationships, the campaign will generate a strong emotional connection with dog owners,” commented Miranda Sambles, UK marketing director Mars Petcare, parent company of Cesar.
The 60” execution will be supported by 40” and 30” cut down versions of the ad, airing nationally for 15 weeks. POS, new packaging and online and social activities will also be employed as part of the promotional campaign.
AMV BBDO creative partner, Mark Fairbanks, added: “If you're a dog person you'll understand that he's not just a pet, he's a proper friend. You talk to him, confide in him, grieve with him. He gives you unconditional love. There's only one dog food you can give to a friend like that.”
Creative Agency: AMV BBDO, UK
Copywriter: Diccon Driver
Art Director: Alan Wilson
Creative Director: Mark Fairbanks
Agency Planner: Louise Nolder
Agency Account: Oliver Clark, Kate Govier
TV Producer: Lou Richardson
Media Agency: ZenithOptimedia
Media Planners: Emma Martin, Sarah Arnold
Production Company: Rattling Stick
Director: Andy McLeod
Production Co. Producer: Kirsty Dye
Post-production Company: Big Buoy
Audio Post-production: Wave
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