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I also remember prizes in Snack Pack boxes of Potato Chips like Frito Lay.
I loved those cool little rubber W.C. Fritos Toy figures. I had at least a dozen of them.
They also had those Frito Bandito erasers.
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No, remember these cereals were only "a PART of THIS nutritious breakfast."
(Flash a quick picture of several fat & cholesterol soaked items. The glass of orange liquid next to them looks harmless.)
. . . the "PART" called "DESSERT," I presume.
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I remember the Wacky Racers cars from the cartoon series in boxes of Kix cereal.
There was only one toy to a box so you had to eat up a lot of really bad for you sugary cereal and beg Mom to buy more when she went shopping again.
A brilliant move on the cereal companies part, not so brilliant an idea in Mom's eyes!
Also, I remember the glow in the dark pen included in boxes of Post Super Sugar Crisp cereal.
For some reason that was a big deal back then.
My mother hated buying this stuff (And looking back I don't blame her one bit) but I hounded her as a little kid mainly for the toys inside the box.
They were also in boxes of Golden Grahams cereal, and had a mail in offer to get either M.P.C.'s 1:25 Dick Dastardly's Double 0 or Penelope Pitstop's Compact Pussycat model kits (both of which were already available in those boxes as 1:64 plastic models, along with Peter Perfect's Turbo Terrific).
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I can't remember begging them to buy certain cereals, but I do remember coveting certain ones that gave out toys.
The only one that comes to mind right now was the one in Pink Panther Cereal, which was an awesome combo of magnifying glass, telescope, whistle, shaped like the PP himself, and would clip in my pocket by way of his arm.
Too cool.
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Best cereal prizes EVER were in 1956, when MGM provided free passes, good for a screening of either FORBIDDEN PLANET or FOREVER DARLING, in specially marked packages of Quaker's Oats and Mother's Oats.
I was 7. My 2 older brothers got to go to FORBIDDEN PLANET, but my mother considered me "too young;" so I had to use my pass to go with neighbor Anne Eaton to see FOREVER DARLING, which, even then, I thought was insipid, though, at the time, I called it "boring."
(I also think my mother was irritated by the amount of oatmeal we ended up with, which no one in our family enjoyed eating....)
Wonder if any of those passes still exists; would be interesting to find one, just to see what they looked like.
(Also, am I the only one who remembers this?)
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I remember the Wacky Racers cars from the cartoon series in boxes of Kix cereal.
I remember the Wacky Racer cars too! Its really the only toy in a cereal box that I remember. If memory serves they were little snap together kits too.
The M.P.C 1:25 scale kits command a extremely high price on eBay.
Here's an example:
http://www.ebay.com/itm/1969-MPC-WACKY-RACES-PUSSYCAT-MODEL-MINT-SEALED-BOX
They say the item's no longer available, yet I saw it on the Toys And Hobbies section.
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If I'd known that the code was 1=A, 2=B, etc. I would have bugged my mother to buy something of real value, like that "Cornelius" Planet of the Apes figure by MEGO. Not much difference in cost between a box of sugary cereal and a hunk of futuristic ape plastic, is there?
