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Posted: |
Dec 1, 2018 - 11:34 AM
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By: |
Bob DiMucci
(Member)
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Back in the early days of CDs, the record labels packaged their CDs that were going into retail stores in cardboard "longboxes" so that they would better fit into the LP racks that the record stores then had for displaying their wares. This disturbed people who felt that this practice was an incredible waste of packaging materials. In response, someone designed a re-usable cardboard package, trademarked as the "CD-WALLET." This was a six-panel piece of cardboard which folded into a vertical longbox for store display, but when the shrink wrap was removed by the consumer could be horizontally refolded into a CD-sized container for home use.
This not only eliminated the waste of the longbox packaging, but obviated the need for a jewel-box as well, since the CD, protected in a smooth Mylar sleeve, fit snugly into the folds of the CD-Wallet, with no danger of falling out. Liner notes could be printed on the four inside panels of the package. The Moss Music Group used it for a number of their early CDs, including this 1986 Christmas album from the Gregg Smith Singers. The CD-Wallet, however, never caught on.
Front and back of CD-Wallet, in longbox mode
 Back> 
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it’ll have a Capital C, thanks to Mr Wendler. 