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Yes, I may just have to go and see that again - I'm still fonder of this movie than is perhaps reasonable. And I missed the post last October to that 2009 article - thanks for sharing these Jim.
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A new book about the movie is coming soon from academic publisher McFarland.
https://amzn.to/2Z55sZ0
The First Star Trek Movie: Bringing the Franchise to the Big Screen, 1969-1980
by Sherilyn Connelly
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Posted: |
Aug 13, 2019 - 11:59 AM
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By: |
andy b
(Member)
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Jim
Coming to all this a bit late.
Back in 1978 I was with CIC (Cinema International Corporation) & this was the non-USA / Canada distributors for Paramount, Universal, MGM, United Artists & MGM/UA.
So, from a European point & I have no hands-on knowledge of the USA & Canada, we threw everything at this that we could. The trailers started at cinemas early 1979 & as the USA (Paramount) released longer versions we got them into as many cinemas as we could & as early as possible. Then as we got closer to release date & the USA released TV tie-ins, we tried to get them on as many shows as possible.
Some readers here may recall children’s shows such as Clapper Board & John Cravens News Round (2 I handled personally) also slots on the big Saturday morning shows, television adverts were not big in the UK, but for once we plastered the market with the slots on ITV (which allowed adverts).
The paper markets were covered with a paper back that had floor stands as well as posters, records for the Goldsmith LP, also backed with posters & a specific record promotional poster. There were (memory fades) 5 different poster magazines, bubble gum cards, a sticker collectors set & action figures (Star Wars had shown the way & we followed). Full page adverts in just about any magazine from Woman’s Weekly to Film Review (again I handled these) & most of these were in full colour, again not a common thing in those days for film adverts.
For any site that wanted tie-ins we had in excess of 100 press stills, 10x8 + 11x14 lobby cards & photo-busters that were all supplied directly from National Screen to the locations, stores such as W H Smiths (news agents) & Boots the Chemists (drug store / department store) were supplied floor stands for any of the lines they want to carry all toy shops were supplied with posters, both quads (30 x 40 UK cinema posters) & the US style 1-sheet.
In fact, if anyone called us for any tie-in, we were right on top of it. I think to a degree we did a good job the country was plastered with Bob Peaks fantastic art & the crew of the Enterprise were seen just about everywhere from 48 sheet bill boards to bus stops to local grocery stores.
Did it work? Kind of, the opening week was good but word of mouth about how slow it was kind of killed us off pretty quick & the rest as they say is history.
Star Wars it was not!
Regards
Andy b
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Yes, I may just have to go and see that again - I'm still fonder of this movie than is perhaps reasonable. And I missed the post last October to that 2009 article - thanks for sharing these Jim.
Speaking as a fan of both TMP and Sean, I think you are entirely reasonable
Thanks, Ado. We are fellow travelers on the human adventure that is just beginning.
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Yes, I may just have to go and see that again - I'm still fonder of this movie than is perhaps reasonable. And I missed the post last October to that 2009 article - thanks for sharing these Jim.
Speaking as a fan of both TMP and Sean, I think you are entirely reasonable
Thanks, Ado. We are fellow travelers on the human adventure that is just beginning.
THERE IS NO COMPARISON
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Posted: |
Aug 13, 2019 - 12:28 PM
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By: |
Ado
(Member)
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@Andy B
Wow, you are a wealth of knowledge.
I don't suppose you saved any of that material or have any pictures of it?
Ado
sadly everything I had on this gave away or destroyed a long time ago, all before the internet & the huge collector circles, still have some stuff lying about from other films I worked on but none from Star Trek, an amusing tale for you, when I left CIC I literally had a filing cabinet full of press stills from this film, maybe 1000's and it all went into a shredder with me famously saying "film did nothing, no one will want this stuff"!!! Suspect that is what make it all so collectible now.
regards
andy b
Oh lordy, I would have loved to see that filing cabinet. Teardrops
You probably could have made a killing on that stuff on Ebay right now at the 40th year.
what other films did you work on, whatever you care to mention?
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Thanks, Ado. We are fellow travelers on the human adventure that is just beginning.
THERE IS NO COMPARISON
Yeah, Neil - boy were they right about that, but not the way they hoped!
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Posted: |
Aug 13, 2019 - 12:53 PM
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By: |
andy b
(Member)
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Oh lordy, I would have loved to see that filing cabinet. Teardrops
You probably could have made a killing on that stuff on Ebay right now at the 40th year.
what other films did you work on, whatever you care to mention?
Ado
The quick answer is literally 1000s of films, my first was a 50’s reissue of King Kong & my last was Lord of the Rings Fellowship of the Rings. A few favorites were three Star Wars films, Superman the Movie, The Good The Bad & The Ugly, Backdraft, The Deer Hunter & a bunch of Bond movies (Roger Moore & Timothy Dalton), but there are many more!
I was in publicity & promotion, some such as A Bridge Too Far I was in from the start to the finish & on this film actually got to go to Japan, others I was UK based or UK, France & Germany. Along the way I worked for at some point every film company there was, major & minor & countless distributors some films from the start, the script stage, others only with the finished film ready for the market place. I consider myself lucky that every day I loved going to work & loved what I did, it was the days of hands on promotion & finding a way to sell a film to an audience who really did not know they wanted to see that film that week!
Sadly, now it all seems about the opening weekend & how much poured in! Nothing like say the Karate Kid that was still playing 6 months after release & a VHS tape in 1000’s of stores but still had an audience at the local cinema!
I suspect the many 1000s of posters & still sets I have had would be of interest these days, but to us / me they were the same as a carpenter has a hammer, just a tool for the job. But once its job was over, unlike a hammer, it just got used as scrap paper!
Regards
Andy b
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